People often ask us – the series
dirty little secrets behind our craziest tabletop creations It usually starts with a group of weirdos going: ‘Can we do that?’ We’ve made things fly, drop, explode or dance to the beat – whatever fits the brand’s brief.‘Is it real food?’ – the million-dollar question that got us to answer what no one asked, but […]
2022 global campaign for 7UP – behind the scenes
the ride wasn’t as smooth as the film suggests 2022 global campaign for 7UP There’s no better feedback from a client than the next big job. When 180 Amsterdam approached us with the creative concept for 7UP’s ‘UP & UP’ we were thrilled. Their proposal to split directing duties between Chuck Studios founder Olaf van […]
Cachaça – A splash of Brazilian spirit
Chuck Studios celebrates Cachaça day Dia Nacional da Cachaça or National Cachaça Day celebrates the official release of the beverage for manufacturing and sale way back on September 13th, 1661. Produced exclusively in Brazil and aged in wooden barrels it has a unique flavor with plenty of rich combinations. Using sugarcane as its main base it can be savoured […]
7Up – Behind The Scenes
behind the scenes of the global campaign for 7Up When 7Up called with this brief, it was all systems go. We knew something special was in the stars here. Director / DOP and Chuck Studios co-founder Olaf van Gerwen ascended the directing chair. 7Up is the original lemon & lime soda drink. The campaign idea […]
Northern lights in a bowl
Arla brings Iceland into Skyr Creamy The night sky lights up through the Aurora Borealis. An idea pitched agency Being There to Arla for their new product: Arla Skyr Creamy. A fresh and tasty bowl of full, creamy Skyr. Shooting on two sets simultaneously and a gigantic projection of the Northern Lights made this a […]
Los Angeles director Shanghoon shoots for Clif Bar’s Nut Butter Bar
director Shanghoon shoots for Clif Bar’s Nut Butter Bar Just a year after shooting for Clif Bar at our Amsterdam studio, we were thrilled to be contacted again by the energy bar institution, based in Emeryville, CA. This time, Clif Bar was looking for an appetizing approach to show off their Chocolate and Peanut Butter […]
It takes two……as told by Grolsch
“Two to tango”, “two to fall in love” and apparently “two’s a company” according to the sayings. So, what’s so good about two? Well, according to Dutch brewery giants Grolsch, it’s their two stage ‘double brewing’ process that delivers their refreshingly distinctive and bold taste. Armed with this information, Wunderman Thompson appointed HunkyDory Films in […]
fruttis: fruit to a catchy tune
FrieslandCampina’s brand Fruttis is a classic Russian brand that makes tasty and colourful yogurt products. It’s not about health. Or energy. Or anything other than fun. Marvelous Agency created an outlandish campaign to re-introduce the Fruttis brand to the Russian market. They had a snappy song made, which instantly plants itself in your brain. They […]
show food without shoot
When a nasty virus collapses your food shoot, what other ways can we depict food? Taste appeal comes from juicy droplets, shiny shimmerings and crackling crunches. Local regulations, travel bans and the inability to deliver sample products may just mess up your planned food shoot. What other avenues are there to explore? As a firm […]
The big food styling encyclopaedia
Seasoned London food stylist Lucy-Ruth Hathaway self-publishes a small coffee table book about her profession. It reveals many of our trade’s instruments and terminologies. Design is minimalistic but tasteful. It makes for the perfect birthday gift for any food shooter or food stylist you know. Plus it is super pretty! Order it here
