Food marketers: Nobody truly cares about your culinary identity but you
The world is an unreliable place. Blink twice and Trump is in office and a virus creates chaos in our communities and industries. Certainties are scarce. A raw deal, because they are the most comforting thing. If your twelve year old daughter carelessly opens the fridge and asks to grab a beer, it’s easy to […]
kill all ‘junk food’ ads before 9pm
Since Boris Johnson came down with COVID, he suddenly realised being overweight is a bad thing – and not just for himself. Brits happen to be the most obese people in Europe. Johnson’s fix: kill ‘junk food’ advertising before 9PM. Even though he dislikes a ‘nanny state’ with a strict government, he’s certainly happy to […]
meat substitutes, it’s time for a substitution
Now that it has been proven that slaughterhouses are almost as bad for humans as they are for animals, the meat substitutes win another round. It’s not a knockout yet, but the newcomers certainly look like the favourite. It could be a long match, however. The battles on sustainability, CO2, animal rights and future-proofing may […]
snack break | Dog Haus – a würst story
The “Craft Casual” chain Dog Haus calls themselves the Absolute Würst. Their roots lie in their creativity, quality and community. It’s known, not only for their innovative award winning menu and use of clean ingredients, but also for their never-ending commitment to innovation. In fact, Dog Haus launched The Absolute Brands (a virtual kitchen concept) […]
top 6 of fine dining pick-ups in amsterdam
The partial shutdown forced them to resort to other means of getting their delicious meals to their guests. It resulted in fine dining pick-up and delivery. Chuck Studios Amsterdam made a top six of their favorite restaurants, who now turned into pick-up experiences. ChouxThis trendy restaurant works with surprising ingredients, creative preparations and intense flavours. […]
food marketing midst COVID-19: old questions in a new world
It was just three weeks ago. We just launched campaigns for Heinz and l’Or, we were preparing 4 projects for McDonald’s as well as Spanish ice cream, German fast food and beer, Dutch salads and fried chicken, Columbian whiskey, Egyptian cream and international meat alternatives. The team was as exhausted as it was excited to […]
show food without shoot
When a nasty virus collapses your food shoot, what other ways can we depict food? Taste appeal comes from juicy droplets, shiny shimmerings and crackling crunches. Local regulations, travel bans and the inability to deliver sample products may just mess up your planned food shoot. What other avenues are there to explore? As a firm […]
we support the Dutch Food Banks
COVID-19 hits the world where it hurts. Everyone is coping with shutdowns, lockdowns and regulations. One of the organizations that have been struck the hardest in the Netherlands is the Voedselbank (Dutch Food Banks). Normally they provide food assistance to those in need, but because of the virus, they can’t function like they normally do. […]
making food famous amidst covid-19 crisis. what can we still do?
Our strategic and creative teams are connected and ready to go, so there are many things that we can still do. We would love to join in on conversations about communication strategies relevant to this moment in time. shooting – we exchange people for time With the right preparation and a skeleton crew of 3 […]
Quorn promises it will not mess up your meal
Quorn, the OG of meat replacers, launches a new campaign in the UK Quorn, the OG of meat replacers, launches a new campaign in the UK. Marketing director @Alex Glen says the messaging of Quorn’s brand stories changes angle from health benefits to environmental awareness. Around me, I hear 12-year-olds refuse to fly to holiday destinations with their […]
Could there ever be a moldy mac?
Burger King goes against every rule in the marketing playbook Everyone who thinks himself a bit of an advertising expert has shared a thought on Burger King’s Moldy Whopper campaign. There are roughly two camps. There are the ones who admire creative excellence as much as CMO Machado’s balls – pardon the visual cue. These people are […]
The big food styling encyclopaedia
Seasoned London food stylist Lucy-Ruth Hathaway self-publishes a small coffee table book about her profession. It reveals many of our trade’s instruments and terminologies. Design is minimalistic but tasteful. It makes for the perfect birthday gift for any food shooter or food stylist you know. Plus it is super pretty! Order it here
