Distinctive Brand Assets: Who shined in 2024 and who lost?
Chuck Studios business lead Robert Volten highlights the best and worst uses of famous brand assets in 2024 and gives brand leaders three resolutions for 2025. The start of a new year always brings time for reflection. However, where many are looking back at the effectiveness of their favourite campaigns from last year, the fundamental […]
Super Bowl LIX: How brands can score a creative touchdown
Robert Volten, Business Lead at chuck studios, urges brands to stop renting fame, and build something that lasts. The Super Bowl isn’t just the pinnacle of a gruelling six-month American Football season.Given the “greatest show on turf” also generates stratospheric viewing figures – more than 120 million viewers tuned in to last year’s contest in […]
Tony’s Chocolonely gets a tasty new look from Chuck Studios
The impact-driven chocolate brand teams up with global food branding experts to craft a new culinary identity that celebrates its chunkiness, charm, and commitment to change. Tony’s Chocolonely has unveiled a new look, partnering with Chuck Studios to launch a fresh culinary identity that puts the chocolate front and centre. The Dutch impact-led brand, known […]
The power of the pinkie: Lipton’s new ritual turns heads
Chuck Studios has crafted an iconic new ritual, the ‘Lipting’, for Lipton Ice Tea as part of a new global campaign Chuck Studios has crafted an iconic new ritual, the ‘Lipting’, for Lipton Ice Tea as part of a new global campaign Chuck Studios, the global food advertising specialist, is turning conventional branding on its […]
How Chuck Studios is redefining food & drink branding with culinary identities
Food and drink branding has long been dominated by familiar cliché swirling liquids, shiny pack shots, and generic visuals that blur brands together. Chuck Studios, an Amsterdam-born creative and production agency, set out to change that. Founded by a director and producer duo, the studio combines high-level craft with deep brand strategy, specialising exclusively in food and beverage. […]
Chunky by design: How Chuck Studios gave Tony’s Chocolonely its boldest Bite Yet
When Tony’s Chocolonely decided it was time to start talking about taste, they didn’t just want a pretty picture of chocolate—they wanted a revolution in how it was seen, felt, and craved. Enter Chuck Studios. Tasked with crafting a visual identity as bold as Tony’s mission to end slavery in the cocoa industry, the team dug […]
Famous for what? Why food advertising must return to product-led brand building
As the battle for market dominance intensifies, A-list food and drink brands must rethink their advertising strategies. Emotion, purpose and cultural relevance would be prioritised in order to make the brand famous — a recipe that would inevitably relegate the product to little more than an afterthought. Today, this model is splintering. Consumers are more […]
The mascots of my childhood (and Tucker Carlson’s nightmares)
What do a colonel, candy with legs, and anthropomorphic dough have to do with each other? No, this isn’t the beginning of a terribly written joke. I’m talking about iconic mascots from even more iconic food brands. Mascots are a great way to make a brand memorable. It’s a lucrative brand asset that every company […]
‘Dread, anxiety… but also hope’: Here’s how creatives really feel about social media in 2025
It’s one of the biggest dilemmas facing artists today. You know how, on Facebook, some people don’t put ‘Single’ or ‘In a relationship’ but ‘It’s complicated’? Well in 2025, that feels like a good way to describe our relationship with social media too. If you’re a creative professional, I’m betting your relationship with these platforms […]
The last Christmas for UK food ads? They deserve a last hurrah
Less healthy food (LHF) ads will soon be banned on TV before 9pm in the UK. Food marketer Olaf van Gerwen of Chuck Studios wonders if by losing sight of indulgent feasts, the holiday loses a little something? What’s the first thing that comes to mind when you think of Christmas? Food. Crispy, juicy, crunchy, […]
Can food carry the weight of cultural storytelling?
Olaf van Gerwen shares how Tesco’s Food Love Stories brings to life the cultural currency of food. What is the recipe for supermarket advertising success? Is it using humour, like Asda using Peter Andre (and a side order of questionable dancing) to announce the return of its price ‘rollback’? What about keeping things educational, like Waitrose’s ‘Food to […]
Brewing brilliance: Erik de Koning on crafting Lipton’s sensory symphony
Erik de Koning, Director at Chuck Studios, was tasked with elevating Lipton’s Pyramids and Yellow Label Black Tea campaigns and orchestrated a visual feast that, in many ways, transcends the boundaries traditional advertising. By focusing on the luxurious essence of the Pyramids range and the rich sensory allure of Yellow Label, his team transformed simple tea […]
