Can food carry the weight of cultural storytelling?
Olaf van Gerwen shares how Tesco’s Food Love Stories brings to life the cultural currency of food. What is the recipe for supermarket advertising success? Is it using humour, like Asda using Peter Andre (and a side order of questionable dancing) to announce the return of its price ‘rollback’? What about keeping things educational, like Waitrose’s ‘Food to […]
A good story is a bonus, but can your beer brand be recognised without one?
With today being World Beer Day, Robert Volten, Business Lead at Chuck Studios, raises a pint in celebration and asks what it takes to make a beer brand stand out. There are beers being cracked open around the world in celebration of World Beer Day. Held on the first Friday of every August, it’s an opportunity for beer lovers […]
Interview with Dalia Habash, KFC MENA Marketing Manager
On a journey to become the no.1 QSR brand KFC’s Marketing Manager, Dalia Habash, shares her experience as a member of the MENA Brand Team What is your brand and where did it start? I work at the world-famous KFC. It was founded by Colonel Sanders all the way back in 1930 in Kentucky, USA. […]
People often ask us – the series
dirty little secrets behind our craziest tabletop creations It usually starts with a group of weirdos going: ‘Can we do that?’ We’ve made things fly, drop, explode or dance to the beat – whatever fits the brand’s brief.‘Is it real food?’ – the million-dollar question that got us to answer what no one asked, but […]
Food Film and Photography special effects (SFX) Rigs Exhibition
Our Stunning SFX Rigs on Display in Amsterdam Noord’s Restaur Our special effects exhibition showcases the technology and artistry behind the scenes. We are thrilled to present our new interactive photographic exhibit at Pllek NDSM in Amsterdam Noord, and proud to be featured in an article by Ad Age! Link to the article > As […]
Imitate or Innovate?
Discussing future pioneering possibilities for meat-replacing An article by Olaf van Gerwen was recently published in FMCG CEO Magazine discussing future pioneering possibilities for meat-replacing products. Why was this topic chosen? Meat consumption is a subject that has great potential for discussion. The reason for this is its constant change in society and, more specifically, […]
Play with your Food
Science magazine Quest wrote a piece about us! In commercials, food looks delectable. Your hamburger even looks much more appetizing than when you open the fast food restaurant’s box. How do you portray something so tempting? And: is the burger from the commercial really the real thing? The filmmakers work with large quantities of food: […]
Headroom is the new currency in Agency relationships
Headroom is the new currency in Agency relationships I usually write about food marketing. It may come as a surprise though that I have passions that have nothing to do with making food brands famous. One of them is to carefully and deliberately damage my tympanic membranes by consuming hiphop and drum&bass music over my […]
2022 global campaign for 7UP – behind the scenes
the ride wasn’t as smooth as the film suggests 2022 global campaign for 7UP There’s no better feedback from a client than the next big job. When 180 Amsterdam approached us with the creative concept for 7UP’s ‘UP & UP’ we were thrilled. Their proposal to split directing duties between Chuck Studios founder Olaf van […]
Interview with Suzanne Veger, Brand Manager Campina Biologisch & Sustainability
the path for becoming planet proof Friesland Campina’s Brand Manager, Suzanne Veger, shares interesting insights about her experience with the brand. What is your brand and where did it start? My brand is Campina, and more specific Campina Biologisch. Campina started in 1947. Campina organic started later, and kicked-off in 2010. Who are you and […]
Culinary cultural appropriation food branding
Culinary cultural appropriation in the world of food brands Over the years our culinary strategist Eva Lia Jordan has seen first-hand how “cultural appropriation” has started to appear in food marketing, so in this article she gives her perspectives on what can be done to walk the fine line between appreciation and appropriation. In April […]
Back to school
directors and producers, pull your socks up! Our co-founder Olaf van Gerwen shares his thoughts on what two MiniMBA’s taught him, other than what they….taught him. Back when Chuck Studios didn’t exist and I was still directing actors, it bothered me that I didn’t speak the language that was needed to get those actors to […]
