Northern lights in a bowl
Arla brings Iceland into Skyr Creamy The night sky lights up through the Aurora Borealis. An idea pitched agency Being There to Arla for their new product: Arla Skyr Creamy. A fresh and tasty bowl of full, creamy Skyr. Shooting on two sets simultaneously and a gigantic projection of the Northern Lights made this a […]
It takes two……as told by Grolsch
“Two to tango”, “two to fall in love” and apparently “two’s a company” according to the sayings. So, what’s so good about two? Well, according to Dutch brewery giants Grolsch, it’s their two stage ‘double brewing’ process that delivers their refreshingly distinctive and bold taste. Armed with this information, Wunderman Thompson appointed HunkyDory Films in […]
Food marketers: Nobody truly cares about your culinary identity but you
The world is an unreliable place. Blink twice and Trump is in office and a virus creates chaos in our communities and industries. Certainties are scarce. A raw deal, because they are the most comforting thing. If your twelve year old daughter carelessly opens the fridge and asks to grab a beer, it’s easy to […]
meat substitutes, it’s time for a substitution
Now that it has been proven that slaughterhouses are almost as bad for humans as they are for animals, the meat substitutes win another round. It’s not a knockout yet, but the newcomers certainly look like the favourite. It could be a long match, however. The battles on sustainability, CO2, animal rights and future-proofing may […]
snack break | subway – what sub
Pick and choose all the ingredients you want on a sandwich. From the meats and breads to the vegetables and toppings. This was the basic strategy for the brand Subway. Nowadays the company runs around 41.000 restaurants worldwide which use this same basic principle and are all franchisees. For a little peek behind the curtain […]
ellen gaedtgens featured in fonk’s editorial: powervrouw
In the latest series of Fonk’s ‘Powervrouw’, Annemieke Riesebos talks to our very own co-founder and managing director, Ellen Gaedtgens. The series depicts inspiring women from the marcom, art and media industry. It asks; who they are, what they do and where can they make a difference? You’re the co-founder of Chuck Studios. What do […]
screw the new normal
Branding was devised to track the source of meat. The act of eating is an intimate one, so trust is imperative. We like to think food advertising is the mother of all advertising. That’s why, food advertising is a great indicator of zeitgeist and the marketeer’s perception. Screw the new normal. Behold, the pendulum theory: […]
top 6 of fine dining pick-ups in amsterdam
The partial shutdown forced them to resort to other means of getting their delicious meals to their guests. It resulted in fine dining pick-up and delivery. Chuck Studios Amsterdam made a top six of their favorite restaurants, who now turned into pick-up experiences. ChouxThis trendy restaurant works with surprising ingredients, creative preparations and intense flavours. […]
food marketing midst COVID-19: old questions in a new world
It was just three weeks ago. We just launched campaigns for Heinz and l’Or, we were preparing 4 projects for McDonald’s as well as Spanish ice cream, German fast food and beer, Dutch salads and fried chicken, Columbian whiskey, Egyptian cream and international meat alternatives. The team was as exhausted as it was excited to […]
redrum, the amsterdam offices keep transforming
After a hectic remodel of our Amsterdam office, we ended up with two new conference rooms. Thus began the joyous activity of naming these rooms. Don’t forget, these are rooms of war. Disputes are settled, contracts signed and deals celebrated with a glass of bubbly. You can always opt for dividing the conference rooms in […]
we support the Dutch Food Banks
COVID-19 hits the world where it hurts. Everyone is coping with shutdowns, lockdowns and regulations. One of the organizations that have been struck the hardest in the Netherlands is the Voedselbank (Dutch Food Banks). Normally they provide food assistance to those in need, but because of the virus, they can’t function like they normally do. […]
join tonight’s charity dinner; Live-Eet (Live-Eat)
help out the Dutch Food banks and donate Tonight at 18.00 hours every self-quarantining Dutch person can join an online, nationwide charity dinner for the benefit of the Dutch Food Banks. Because of shortages at the groceries and lots of volunteers who are in the high-risk category, the Food Banks aren’t able to support families […]
