Interview with Dalia Habash, KFC MENA Marketing Manager
On a journey to become the no.1 QSR brand KFC’s Marketing Manager, Dalia Habash, shares her experience as a member of the MENA Brand Team What is your brand and where did it start? I work at the world-famous KFC. It was founded by Colonel Sanders all the way back in 1930 in Kentucky, USA. […]
People often ask us – the series
dirty little secrets behind our craziest tabletop creations It usually starts with a group of weirdos going: ‘Can we do that?’ We’ve made things fly, drop, explode or dance to the beat – whatever fits the brand’s brief.‘Is it real food?’ – the million-dollar question that got us to answer what no one asked, but […]
Interview with Suzanne Veger, Brand Manager Campina Biologisch & Sustainability
the path for becoming planet proof Friesland Campina’s Brand Manager, Suzanne Veger, shares interesting insights about her experience with the brand. What is your brand and where did it start? My brand is Campina, and more specific Campina Biologisch. Campina started in 1947. Campina organic started later, and kicked-off in 2010. Who are you and […]
Imitate or Innovate?
Discussing future pioneering possibilities for meat-replacing An article by Olaf van Gerwen was recently published in FMCG CEO Magazine discussing future pioneering possibilities for meat-replacing products. Why was this topic chosen? Meat consumption is a subject that has great potential for discussion. The reason for this is its constant change in society and, more specifically, […]
Play with your Food
Science magazine Quest wrote a piece about us! In commercials, food looks delectable. Your hamburger even looks much more appetizing than when you open the fast food restaurant’s box. How do you portray something so tempting? And: is the burger from the commercial really the real thing? The filmmakers work with large quantities of food: […]
Headroom is the new currency in Agency relationships
Headroom is the new currency in Agency relationships I usually write about food marketing. It may come as a surprise though that I have passions that have nothing to do with making food brands famous. One of them is to carefully and deliberately damage my tympanic membranes by consuming hiphop and drum&bass music over my […]
2022 global campaign for 7UP – behind the scenes
the ride wasn’t as smooth as the film suggests 2022 global campaign for 7UP There’s no better feedback from a client than the next big job. When 180 Amsterdam approached us with the creative concept for 7UP’s ‘UP & UP’ we were thrilled. Their proposal to split directing duties between Chuck Studios founder Olaf van […]
Culinary cultural appropriation food branding
Culinary cultural appropriation in the world of food brands Over the years our culinary strategist Eva Lia Jordan has seen first-hand how “cultural appropriation” has started to appear in food marketing, so in this article she gives her perspectives on what can be done to walk the fine line between appreciation and appropriation. In April […]
Back to school
directors and producers, pull your socks up! Our co-founder Olaf van Gerwen shares his thoughts on what two MiniMBA’s taught him, other than what they….taught him. Back when Chuck Studios didn’t exist and I was still directing actors, it bothered me that I didn’t speak the language that was needed to get those actors to […]
Interview to the SAN award winner Els Versluis
Els Versluis, European Brand Manager Abbot Kinney’s at Wessanen, speaks about her experience with the plant-based dairy brand. What is your brand and where did it start? Amsterdam-based Abbot Kinney’s makes the most delicious alternatives to dairy, using the best, natural and 100% organic ingredients. Most people know Abbot Kinney’s from our Coco Start Original […]
7Up – Behind The Scenes
behind the scenes of the global campaign for 7Up When 7Up called with this brief, it was all systems go. We knew something special was in the stars here. Director / DOP and Chuck Studios co-founder Olaf van Gerwen ascended the directing chair. 7Up is the original lemon & lime soda drink. The campaign idea […]
Northern lights in a bowl
Arla brings Iceland into Skyr Creamy The night sky lights up through the Aurora Borealis. An idea pitched agency Being There to Arla for their new product: Arla Skyr Creamy. A fresh and tasty bowl of full, creamy Skyr. Shooting on two sets simultaneously and a gigantic projection of the Northern Lights made this a […]
