Not Cooked…. It’s Crafted

To launch Lay’s Gourmet in India, PepsiCo asked us to create a film that reveals the craftsmanship behind its premium chips.

Meals

Floris Holtland - packaging photography - meal - thumbnail

we developed all sorts of packaging with the theme simple as main thread

Licorice

Floris Holtland - packaging photography - liquorice - thumbnail

we developed all sorts of packaging with the theme simple as main thread

Ice Cream

Floris Holtland - packaging photography - ice-cream - bucket

we developed all sorts of packaging with the theme simple as main thread

Rule the Night

We discovered that our audience makes it a night out at KFC. We took that and translated it into our Culinary Foundation: RULE THE NIGHT.