Brewing brilliance: Erik de Koning on crafting Lipton’s sensory symphony

Erik de Koning, Director at Chuck Studios, was tasked with elevating Lipton’s Pyramids and Yellow Label Black Tea campaigns and orchestrated a visual feast that, in many ways, transcends the boundaries traditional advertising. By focusing on the luxurious essence of the Pyramids range and the rich sensory allure of Yellow Label, his team transformed simple tea […]