Quorn promises it will not mess up your meal

Quorn, the OG of meat replacers, launches a new campaign in the UK Quorn, the OG of meat replacers, launches a new campaign in the UK. Marketing director @Alex Glen says the messaging of Quorn’s brand stories changes angle from health benefits to environmental awareness. Around me, I hear 12-year-olds refuse to fly to holiday destinations with their […]

Could there ever be a moldy mac?

Burger King goes against every rule in the marketing playbook Everyone who thinks himself a bit of an advertising expert has shared a thought on Burger King’s Moldy Whopper campaign. There are roughly two camps. There are the ones who admire creative excellence as much as CMO Machado’s balls – pardon the visual cue. These people are […]

The big food styling encyclopaedia

Seasoned London food stylist Lucy-Ruth Hathaway self-publishes a small coffee table book about her profession. It reveals many of our trade’s instruments and terminologies. Design is minimalistic but tasteful. It makes for the perfect birthday gift for any food shooter or food stylist you know. Plus it is super pretty! Order it here

production company chuck studios now offers creative services

Many other production houses already quietly offer creative, but production company Chuck says it out loud: “Brands can also come to us for concepts”. Can you compete with your biggest clients? It is a dilemma that all production companies have to face. Within the rapidly changing world of advertising agencies, production companies often have their […]