Olaf Van Gerwen talks about Culinary Identity

In this episode of the podcast, Chuck Studios’ Big Kahuna talks about challenges and opportunities for brands to build a distinctive way to depict their products.

YoungDogs – BREAK-OUT SESSION #001

A night of pizza, beers, a bit of chit-chat and a shitload of pickles.

Food Film and Photography special effects (SFX) Rigs Exhibition

Our Stunning SFX Rigs on Display in Amsterdam Noord’s Restaur Our special effects exhibition showcases the technology and artistry behind the scenes. We are thrilled to present our new interactive photographic exhibit at Pllek NDSM in Amsterdam Noord, and proud to be featured in an article by Ad Age! Link to the article > As […]

Cachaça – A splash of Brazilian spirit

Chuck Studios celebrates Cachaça day Dia Nacional da Cachaça or National Cachaça Day celebrates the official release of the beverage for manufacturing and sale way back on September 13th, 1661. Produced exclusively in Brazil and aged in wooden barrels it has a unique flavor with plenty of rich combinations.  Using sugarcane as its main base it can be savoured […]

the best food ads of 2020

Food Ads 2020: Global creativity synchronises under stress If you start weakly connected metronomes randomly, the tick-tocking will phase lock within minutes. This mysterious natural phenomena is called ‘spontaneous synchronisation’ and is also found in cells, muscles, biological clocks, military parades and menstrual cycles. The stress of this year had minds synchronised globally unlike never before. The […]

snack break | subway – what sub

Pick and choose all the ingredients you want on a sandwich. From the meats and breads to the vegetables and toppings. This was the basic strategy for the brand Subway. Nowadays the company runs around 41.000 restaurants worldwide which use this same basic principle and are all franchisees. For a little peek behind the curtain […]

show food without shoot

When a nasty virus collapses your food shoot, what other ways can we depict food? Taste appeal comes from juicy droplets, shiny shimmerings and crackling crunches. Local regulations, travel bans and the inability to deliver sample products may just mess up your planned food shoot. What other avenues are there to explore? As a firm […]

we support the Dutch Food Banks

COVID-19 hits the world where it hurts. Everyone is coping with shutdowns, lockdowns and regulations. One of the organizations that have been struck the hardest in the Netherlands is the Voedselbank (Dutch Food Banks). Normally they provide food assistance to those in need, but because of the virus, they can’t function like they normally do. […]

join tonight’s charity dinner; Live-Eet (Live-Eat)

help out the Dutch Food banks and donate Tonight at 18.00 hours every self-quarantining Dutch person can join an online, nationwide charity dinner for the benefit of the Dutch Food Banks. Because of shortages at the groceries and lots of volunteers who are in the high-risk category, the Food Banks aren’t able to support families […]

we un-bored the red aisle

Chuck Studios created a digital-first campaign for Heinz Tomato Frito The ‘red aisle’ in the supermarket is not the most compelling one. Many tomato products feel similar. KraftHeinz asked us to highlight their hidden gem: Heinz Tomato Frito. It’s a much tastier variant of classic tomato sauce, with the help of garlic and onion flavours. […]

How Hip-Hop Changed My View on Creativity

Learn to use what’s available, and make it yours It’s 1986. I’m a skinny 13-year-old white kid living in The Devil’s Armpit, The Netherlands, and I’m surrounded by snack-bar life and mopeds. The only source of new music was the radio, which was predominantly rock and folk-oriented. Musically, I was bored as hell. read the […]

New McDonald’s campaign for McDelivery – Skip the dishes

Another nice concept from the industry leader. From agencies all over the world McDonald’s has impressed us by creating visually simple, but clever ads that often have a humorous undertone. For example, the TBWA Belgium  campaign ‘McMystakes’ recruiting students, shows how a clever idea can be conveyed in a simple image. Whereas, the Valentine’s Day campaign ‘I’m […]