2022 global campaign for 7UP – behind the scenes

the ride wasn’t as smooth as the film suggests 2022 global campaign for 7UP There’s no better feedback from a client than the next big job. When 180 Amsterdam approached us with the creative concept for 7UP’s ‘UP & UP’ we were thrilled. Their proposal to split directing duties between Chuck Studios founder Olaf van […]

7Up – Behind The Scenes

chuck studios - 7up global campaign - behind the scenes - cover image

behind the scenes of the global campaign for 7Up When 7Up called with this brief, it was all systems go. We knew something special was in the stars here. Director / DOP and Chuck Studios co-founder Olaf van Gerwen ascended the directing chair. 7Up is the original lemon & lime soda drink. The campaign idea […]

the best food ads of 2020

best food ads of 2020 - top ten - burger king - the moldy whooper

Food Ads 2020: Global creativity synchronises under stress If you start weakly connected metronomes randomly, the tick-tocking will phase lock within minutes. This mysterious natural phenomena is called ‘spontaneous synchronisation’ and is also found in cells, muscles, biological clocks, military parades and menstrual cycles. The stress of this year had minds synchronised globally unlike never before. The […]