To reimagine the brand for a younger, style-conscious audience we crafted a unique visual symbiosis between live-action and tabletop and a bespoke soundtrack, remixing the iconic L’OR tune with immersive ASMR effects. We delivered a full suite of content, including a 30″ hero film with cutdowns, a series of lifestyle stills, key visuals and display ads. The elegant caustic ripples of water, the golden-hour glow on sun-kissed skin, and the hypnotic dance between slow-motion pours and shimmering textures all evoke an irresistible summer state of mind.