Urban Heartbeat

We developed two Distinctive Brand Assets that differentiates Miller in all its 18 markets.

Practice is Perfect

this breakfast staple, that Dutch families have enjoyed since 1923, is also plant-based and contains essential healthy fats and vitamins.

Waves of Flavour

New Culinary Identity for Valess inspired by Van Gogh’s Starry Night

One Bite and You’re Home

We decided to heroise the products instead of the packs. But how?

Never Say Never

The Warm Embrace of Coming Home

Unox’ food products we embrace the warmth of coming home.

The Caregiver’s Gift

We took a deep dive in to the Campina brand DNA. We extracted four strong culinary values that gave the perfect guidance.

Rule the Night

We discovered that our audience makes it a night out at KFC. We took that and translated it into our Culinary Foundation: RULE THE NIGHT.