Can food carry the weight of cultural storytelling?

Olaf van Gerwen shares how Tesco’s Food Love Stories brings to life the cultural currency of food. What is the recipe for supermarket advertising success? Is it using humour, like Asda using Peter Andre (and a side order of questionable dancing) to announce the return of its price ‘rollback’? What about keeping things educational, like Waitrose’s ‘Food to […]