Interview to the SAN award winner Els Versluis

Els Versluis, European Brand Manager Abbot Kinney’s at Wessanen, speaks about her experience with the plant-based dairy brand. What is your brand and where did it start? Amsterdam-based Abbot Kinney’s makes the most delicious alternatives to dairy, using the best, natural and 100% organic ingredients. Most people know Abbot Kinney’s from our Coco Start Original […]

Food marketers: Nobody truly cares about your culinary identity but you

The world is an unreliable place. Blink twice and Trump is in office and a virus creates chaos in our communities and industries. Certainties are scarce. A raw deal, because they are the most comforting thing. If your twelve year old daughter carelessly opens the fridge and asks to grab a beer, it’s easy to […]