Culinary cultural appropriation food branding

Culinary cultural appropriation in the world of food brands Over the years our culinary strategist Eva Lia Jordan has seen first-hand how “cultural appropriation” has started to appear in food marketing, so in this article she gives her perspectives on what can be done to walk the fine line between appreciation and appropriation. In April […]

Back to school

directors and producers, pull your socks up! Our co-founder Olaf van Gerwen shares his thoughts on what two MiniMBA’s taught him, other than what they….taught him. Back when Chuck Studios didn’t exist and I was still directing actors, it bothered me that I didn’t speak the language that was needed to get those actors to […]

Interview to the SAN award winner Els Versluis

Els Versluis, European Brand Manager Abbot Kinney’s at Wessanen, speaks about her experience with the plant-based dairy brand. What is your brand and where did it start? Amsterdam-based Abbot Kinney’s makes the most delicious alternatives to dairy, using the best, natural and 100% organic ingredients. Most people know Abbot Kinney’s from our Coco Start Original […]

Food marketers: Nobody truly cares about your culinary identity but you

The world is an unreliable place. Blink twice and Trump is in office and a virus creates chaos in our communities and industries. Certainties are scarce. A raw deal, because they are the most comforting thing. If your twelve year old daughter carelessly opens the fridge and asks to grab a beer, it’s easy to […]