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filming an icon doesn't need bells and whistles

What can possibly beat the most iconic food item in the world, the Big Mac? Right. The New Big Mac. McDonald’s has changed and tweaked the process of making their signature burger, and as a result, it will be handed out to you warmer, and the taste is juicier. We made a film with a natural look: the Big Mac doesn’t need any bells and whistles. After all, it’s an icon.

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