Why was this topic chosen?
Culinary identities are a big part of what we do at Chuck Studios. Before shooting a campaign, we think it is essential to understand a brand and how it behaves. In order for brands to stand out and resonate with their audiences, they have to pursue clear choices that make them unique to what they stand for.
What does a Culinary Identity even mean?
There are different elements that can help a brand tell its own unique story. Distinctive Brand Assets make a brand recognisable as itself if the rules are followed consistently. Every brand’s dream is to be recognized and remembered without much effort. Olaf Shares his strong knowledge on this topic through this article. Check it out!
Read the original article on fmcgceo.co.uk