2022 global campaign for 7UP – behind the scenes

the ride wasn’t as smooth as the film suggests 2022 global campaign for 7UP There’s no better feedback from a client than the next big job. When 180 Amsterdam approached us with the creative concept for 7UP’s ‘UP & UP’ we were thrilled. Their proposal to split directing duties between Chuck Studios founder Olaf van […]

Cachaça – A splash of Brazilian spirit

Chuck Studios celebrates Cachaça day Dia Nacional da Cachaça or National Cachaça Day celebrates the official release of the beverage for manufacturing and sale way back on September 13th, 1661. Produced exclusively in Brazil and aged in wooden barrels it has a unique flavor with plenty of rich combinations.  Using sugarcane as its main base it can be savoured […]

7Up – Behind The Scenes

behind the scenes of the global campaign for 7Up When 7Up called with this brief, it was all systems go. We knew something special was in the stars here. Director / DOP and Chuck Studios co-founder Olaf van Gerwen ascended the directing chair. 7Up is the original lemon & lime soda drink. The campaign idea […]

the best food ads of 2020

Food Ads 2020: Global creativity synchronises under stress If you start weakly connected metronomes randomly, the tick-tocking will phase lock within minutes. This mysterious natural phenomena is called ‘spontaneous synchronisation’ and is also found in cells, muscles, biological clocks, military parades and menstrual cycles. The stress of this year had minds synchronised globally unlike never before. The […]

Northern lights in a bowl

Arla brings Iceland into Skyr Creamy The night sky lights up through the Aurora Borealis. An idea pitched agency Being There to Arla for their new product: Arla Skyr Creamy. A fresh and tasty bowl of full, creamy Skyr. Shooting on two sets simultaneously and a gigantic projection of the Northern Lights made this a […]

fruttis: fruit to a catchy tune

FrieslandCampina’s brand Fruttis is a classic Russian brand that makes tasty and colourful yogurt products. It’s not about health. Or energy. Or anything other than fun. Marvelous Agency created an outlandish campaign to re-introduce the Fruttis brand to the Russian market. They had a snappy song made, which instantly plants itself in your brain. They […]