People often ask us – the series

dirty little secrets behind our craziest tabletop creations It usually starts with a group of weirdos going: ‘Can we do that?’ We’ve made things fly, drop, explode or dance to the beat – whatever fits the brand’s brief.‘Is it real food?’ – the million-dollar question that got us to answer what no one asked, but […]

Food Film and Photography special effects (SFX) Rigs Exhibition

Our Stunning SFX Rigs on Display in Amsterdam Noord’s Restaur Our special effects exhibition showcases the technology and artistry behind the scenes. We are thrilled to present our new interactive photographic exhibit at Pllek NDSM in Amsterdam Noord, and proud to be featured in an article by Ad Age! Link to the article > As […]

Play with your Food

Science magazine Quest wrote a piece about us! In commercials, food looks delectable. Your hamburger even looks much more appetizing than when you open the fast food restaurant’s box. How do you portray something so tempting? And: is the burger from the commercial really the real thing? The filmmakers work with large quantities of food: […]

2022 global campaign for 7UP – behind the scenes

the ride wasn’t as smooth as the film suggests 2022 global campaign for 7UP There’s no better feedback from a client than the next big job. When 180 Amsterdam approached us with the creative concept for 7UP’s ‘UP & UP’ we were thrilled. Their proposal to split directing duties between Chuck Studios founder Olaf van […]

7Up – Behind The Scenes

behind the scenes of the global campaign for 7Up When 7Up called with this brief, it was all systems go. We knew something special was in the stars here. Director / DOP and Chuck Studios co-founder Olaf van Gerwen ascended the directing chair. 7Up is the original lemon & lime soda drink. The campaign idea […]

Northern lights in a bowl

Arla brings Iceland into Skyr Creamy The night sky lights up through the Aurora Borealis. An idea pitched agency Being There to Arla for their new product: Arla Skyr Creamy. A fresh and tasty bowl of full, creamy Skyr. Shooting on two sets simultaneously and a gigantic projection of the Northern Lights made this a […]

fruttis: fruit to a catchy tune

FrieslandCampina’s brand Fruttis is a classic Russian brand that makes tasty and colourful yogurt products. It’s not about health. Or energy. Or anything other than fun. Marvelous Agency created an outlandish campaign to re-introduce the Fruttis brand to the Russian market. They had a snappy song made, which instantly plants itself in your brain. They […]

we un-bored the red aisle

Chuck Studios created a digital-first campaign for Heinz Tomato Frito The ‘red aisle’ in the supermarket is not the most compelling one. Many tomato products feel similar. KraftHeinz asked us to highlight their hidden gem: Heinz Tomato Frito. It’s a much tastier variant of classic tomato sauce, with the help of garlic and onion flavours. […]

Last summer I was a professional tree shaker

Everybody who has watched a commercial has an inkling to what’s going on behind the scenes. Everyone has seen a set, whether in a movie or a TV-show, but that’s where most of the common knowledge stops. Making a film, series or commercial involves an entire crew of dedicated people, whom all have their own […]

how do we do it you ask?

Watch this amazing behind the scenes film from our Atag shoot.