Yildriz is one of the leading Dutch sauce brands, known for their squeeze bottles and signature pointy caps. Yildriz asked us to introduce a new Hot version of their classic Turkish garlic sauce. After the first review, Yildriz was so impressed with our idea that they decided to expand the message into a campaign for their full sauces range.
Yildriz flavours are influenced by local recipes from all over the world. We made the campaign feel like a journey of flavours: we made super macro ‘travelling shots’ through landscapes of tasty dishes.
We matched four popular sauces with fitting dishes. As a viewer, you’ll witness the super satisfying landing of sauces on beautiful foods – in a front-row seat perspective. The top of the Yildriz bottle is the centrepiece and, let’s be honest, the source of all the goodness.
We also made three tag-ons for individual sauces, in which the travelling shot reveals ingredients as well as the bottles of Sriracha, Allioli and the new Turkish Garlic Hot sauces.