unmistakably tiger chips and irresistibly tasty

the briefing

Egypt Foods is the leading snack producer in the land of the pyramids. Their key brand is called Tiger Chips. Blind tastings are big fun for Tiger: always winning with number 2 miles behind. The job: introduce four exciting new flavors to Egyptian adolescents and young adults, 12-25 years old.

the strategy

In this case, strategy is too big a word. It’s all about TTT: Tiger, Tactical, Taste. We visualize and celebrate the powerful, distinct ingredients of Tiger Chips and explicitly link them to packaging and brand. Unmistakably Tiger and irresistibly tasty.

the campaign

We show the tasty flavors such as grilled chicken with hints of lime and kebabs with red onion. This not only adds great color to the films but really expresses the care and thought that went into creating these flavors. The black background really makes the food pop and contrast beautifully with the golden hue of the chips.
The films are an amalgamation of fun, energy and the explosion of flavor that each bag of Tiger chips contains. We serve up dramatic slow-motion shots, energetic stop motion and playful compositions. It makes you want to eat the screen, or at least run to the nearest shop to fully fill your shopping cart with Tiger Chips Tomato, Cheese, Kebab or Chicken. Or all four.