Grab Life by the Claw: Diving into the Bubbly World of White Claw

How do you capture the essence of a White Claw experience? By diving straight into the can, of course! Our latest project with White Claw and Girl & Bear, 'Grab Life by the Claw,' takes you on a sensorial journey, showing where a White Claw can take you and your friends.

Director Olaf van Gerwen faced an exciting challenge: creating liquid shots that bring to life the energetic, mesmerizing, and carbonated world within a White Claw can. We were beyond excited to take on this project, especially since White Claw specifically asked for Chuck Studios. Talk about a confidence boost!

Using top-notch Phantom cameras, we captured ultra-detailed, slow-motion shots to showcase the swirling, bubbling pleasure of White Claw. The goal was to make viewers feel like they were right there, inside the can, experiencing every fizz and burst of carbonation.

One of the biggest hurdles? Integrating our SFX equipment seamlessly. We had to find a way to create realistic carbonation effects without letting the tools steal the spotlight. After numerous creative experiments, we nailed it! The secret to our success? Well, that’s something we’ll keep to ourselves.

With a dedication to perfection, we put in extra prep days, totaling six SFX testing days, ensuring every detail was just right. The shoot spanned two days, filled with dynamic and energetic shots that truly captured the essence of White Claw.

The result? A stunning portrayal of the vibrant, bubbly world of White Claw that captures the spirit of fun and social connection. We’re incredibly proud of this project and can’t wait for you to experience it.

Dive into the vibrant world of White Claw with 'Grab Life by the Claw.' Cheers to unforgettable moments!