photography Archives - Page 3 of 5 - chuck studios

Packing up Plus

nothing more attractive than colourful ice cream

Dutch supermarket Plus' private label uses a unique concept: bold and full frame photography on their packaging. This way, the packs almost become advertising themselves. The product is shown in glorious detail. In the series, the made sure the ice cream reveal all their colour and texture with a monochrome background colour. Isn't ice cream always a feast for the eyes? When photographed right, that is 😉

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