Drinking Orangina is quite an experience. One that stimulates all the senses. The brand new campaign reveals the way the beautiful liquid looks, smells, the way it sounds, and most importantly: the way it tastes.
An intense film was made in close collaboration with creative agency Mad.Avenue and renowned director Niels Lacroix. Poetic copy is narrated by a sensual sounding French voice. Detailed, exciting and intricate images appear on the screen and unfold the story of the brand. The representation of the signature yellow drink is beyond anything you've seen before: expressive, delicious and...gorgeous.
Liquids photographer Erik de Koning shot the stills for the campaign.