leffe Archives - chuck studios

If fruit and vegetables could smile

fly away with Migros’ newest feelgood food campaign

Working on Swiss supermarket Migros’ campaign was clear: depict their fruit and vegetables in a fun, vibrant, and feelgood way. More specifically, they wanted the fruit to be flying, as that emphasised their newest “Feel Good” tagline.
To create flying food single shots that last for 10” was quite challenging. So we specially designed an SFX rigg, controlled by a computer, that would set off the fruit and vegetables at different timings. Making it possible for director Kristy Snell to capture all the beautiful colours and different shapes, bouncing around in our studio.
migros - feelgood campaign - ooh billboard
migros - feelgood campaign - vegetables horizontal ad

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