pulling out taste and textures
a different light on top down recipe images for Unilever brand Knorr
The industry standard - was it Tasty that started this? - for recipe images is a top down view. Our friends at Unilever brand Knorr asked us to create a slightly different vibe on that playing field. We added props, very directional light and a highly textured table top to change it from classic food photography in to a little experience.