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The camera used for this shoot was the Sinar technical camera, as he needed to make sure the lines were straightened to get the perfect symmetry needed for these shots.
We’re asked to create a film for the soda brand, in which every possible thing represents ‘UP’. Movements, moods and glasses and thumbs – everything up!
It all started over a casual slack message that read: ” This sounds like fun, can you do something with this?” Along with the intriguing message, Olaf van Gerwen had attached a link to Marc Rebillet’s song, Coffee.