Chicken Films
McDonald’s & Chuck Studios: A match made in Chicken
Directing the entire McDonald’s Chicken range:
McDonald’s asked us to create, produce and direct nine 15" films to showcase their complete chicken range. When we got the brief we knew it would be a match made in chicken for our director Kristy Snell. The uncluttered art direction really resonates with her ongoing appreciation for a clean aesthetic. Not to mention, she has a knack for making any food look fun and delicious — a style that pairs well with McDonald’s playful, yet tasty brand values. The client loved her ideas, in particular the nugget stop motion equaliser. To create a consistent look throughout the nine films, she created a structure where each film had a slow-motion shot, a playful shot, and a sexy sauce shot.
Each film begins with a McDonald’s mealtime tip, our tip: make sure you have a McD’s order on its way, as these films are sure to make you hungry!
McDonald’s asked us to create, produce and direct nine 15" films to showcase their complete chicken range. When we got the brief we knew it would be a match made in chicken for our director Kristy Snell. The uncluttered art direction really resonates with her ongoing appreciation for a clean aesthetic. Not to mention, she has a knack for making any food look fun and delicious — a style that pairs well with McDonald’s playful, yet tasty brand values. The client loved her ideas, in particular the nugget stop motion equaliser. To create a consistent look throughout the nine films, she created a structure where each film had a slow-motion shot, a playful shot, and a sexy sauce shot.
Each film begins with a McDonald’s mealtime tip, our tip: make sure you have a McD’s order on its way, as these films are sure to make you hungry!
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