FrieslandCampina on the Russian market
adventurous dairy in an outlandish dairy campaign
the briefingFrieslandCampina’s brand Fruttis is a Russian indulgence classic. They make tasty and colourful yogurt products. It’s not about health. Or energy. Or anything other than fun. Marvellous Agency created an outlandish campaign to re-introduce the Fruttis brand to the Russian market.
the approachDid we shoot the whole film or just the food parts? We shot the whole film. We employed Russian comedy director Leo Gohrenshtein to shoot the parts with people over three hectic shooting days in Moscow. Our Amsterdam talent Kristy Snell and our SFX team flew over to Moscow make sure the foods have just as much fun. And when strawberries land in yoghurt on miniature parachutes, what can possibly co wrong?