What is your brand and where did it start?
I work at the world-famous KFC. It was founded by Colonel Sanders all the way back in 1930 in Kentucky, USA.
Who are you and what do you do at this company/brand?
I’m Dalia, a Palestinian/Jordanian living in Dubai. I have been working with KFC in the MENA region, which oversees the entire MENA, Pakistan, and Turkey markets, for over 7 years. Currently, I am a part of KFC’s brand team, responsible for overseeing all communications related to the brand. My role involves ensuring that all communication efforts align with KFC’s strategic priorities and brand positioning.
What have you learned from former jobs that shaped you for your current position?
My journey began at Ipsos, a market research agency, where I delved into the world of insights, exploring both quantitative and qualitative research dimensions. This groundwork now fuels my role in marketing, enabling me to analyse trends and understand our consumers’ needs better, keeping them at the centre of everything we do.
Can you describe your typical customer?
The typical KFC customer represents a diverse range of individuals, reflecting KFC’s appeal to a wide audience, a brand for the many. With its iconic flavours and broad menu, KFC caters to people of various backgrounds and preferences, transcending age groups, nationalities, and more.
What goals are key for the brand?
Our goals for the brand are to continue driving brand salience, becoming the number 1 brand that comes to mind when consumers crave QSR. It’s crucial for us to persistently fuel the craving for the incredible taste of KFC. Additionally, we aim to convey KFC’s ‘Always Original’ identity in a contemporary manner — a way that helps us drive relevance and connect with our consumers in a distinctive and easy manner.
What is your favorite way to use your brand?
Crunchy, spicy, tenders fully drenched in our own Colonel’s sauce with a side of fries.
Anything to add?
It’s always a pleasure working with the awesome team at Chuck Studios!