Why was this topic chosen?
Meat consumption is a subject that has great potential for discussion. The reason for this is its constant change in society and, more specifically, its perception among new generations. If you ask your grandfather and a teenager what they think of eating meat daily, you will probably get two different answers. New generations change the way they think about specific topics as the world evolves. In this case, vegetarian diets have gained massive traction in certain parts of the world. In fact, new generations are born into a world where eating meatless protein is completely normal.
Are meat associations still even necessary or effective?
We wanted to explore what has led to this generational shift together with attractive possibilities for meat-replacing products in the future when it comes to branding. Perhaps it’s a great time to embrace change because change is good. Check out the article to find out more about this topic.
Read the original article on fmcgceo.co.uk